How and why to cross-promote with other authors

SFF sale

I’m taking part in a sale today organized by another author. Shiftless and 46 other science fiction and fantasy novels are marked down to 99 cents for New Year’s, and each author is spreading the word to his or her readers. Who knows if Shiftless will get lost in the shuffle or whether the extra outreach will boost sales, but the idea is a good one — team up with authors who write in your genre and reach new readers.

“But aren’t those other authors your competition?” my father asked me when I started to explain indie cross-promotion. “Not really,” I replied. After all, none of us can write fast enough to sate the average reader, so why not recommend books by authors your fans might also enjoy…especially if those authors are also spreading the word about your titles? Best-case scenario, the result can be that everyone involved ends up with new fans, which means more sales for everybody.

The holy grail of indie author cross-promotion is using bundles of novels marked down to 99 cents to break the USA Today bestseller list, while also reeling in thousands of new fans for other books in the series. Organizing this kind of bundle is probably beyond the abilities of most of us (taxes alone can be a huge headache), but if you hang out on kboards long enough, chances are you’ll find several bundles your book might fit into. I’ve applied to take part in a paranormal box set (although it’s pretty competitive and I might get rejected) and will also be included in an indie-author cookbook, all thanks to networking through kboards.

What’s your favorite method of cross-promoting with other authors? Do you have a success story to share or big plans for 2015? I’d love to hear your own experiences in the comments section.

Poems or Excerpts, Anyone?

Because I’m still very much under the weather…or under this 600-pound flu bug that ran me down last week…I’m thinking this would be a lovely time to see if you guys have any work you’d like to share? Caitlin’s poem below (SO beautiful and inspiring) is perfect for a slow week, holiday week. If you have a poem, or an excerpt from one of your books, or a current WIP you’d like to share, please do so. We’d love to see what you’ve written, if we haven’t discovered your work yet, or what you’re working on, even if we have. Let me know if you have something you’d like to post, but haven’t been invited to start new threads yet, and I’ll take care of that the next time I’m out of bed to check my emails.

Yoohooo,talented lad in Scotland…yes, you, Callum!…I KNOW for sure you have some beautiful poems. Want to share one? Jenny, got an excerpt from your new book you can tease us with? Anyone else? If I’m not mentioning you by name, it’s because I’m on DRUGS, and my brain is barely functioning. But you are ALL invited to share! Hope some of you will.

AND…HAPPY NEW YEAR! This year, The Write Stuff is going to really take off, you just watch! 😀

The Write Stuff

May your year bring you all sorts of inspiration, success, and most of all, happiness.

You never know what will last... Image from WikiMedia by Lin Kristensen.

You never know what will last…
Image from WikiMedia by Lin Kristensen.

The Write Stuff

If they ask whether you have

the right stuff–

the answer is

yes.

If you’re full of panic,

doubt and worry and frustration,

if you hesitate and erase,

stare at a blank page for hours

until a dull throbbing echoes

through a mind empty of words,

and you couldn’t feel more lost–

the answer is still

yes.

Because you have a fine mind

that can overcome obstacles,

an imagination that paints a picture

unlike any other,

and no matter how long

the paths winds,

or how steep the hills,

your craft will only improve

from the journey.

One step isn’t enough,

or one thousand,

but each step makes you stronger.

So can you write

whatever is right?

Yes!

Hacking & Coughing, Here…

Out%20Sick

Sorry to have disappeared, but I’ve got some kind of flu thing happening, and I’ve been out of commission, pretty much, for the last two days. I promise to get back soon, and to comment on all your posts. In the meantime, keep on keeping on! You guys rock!!

Exciting tips on how to fail at your New Year’s writing resolutions

image By Ned Hickson
No doubt, many of you have begun formulating your New Year’s resolutions:

“I’m going to lose weight!”
“I’m going to drink less!”
“I’m going to change careers!”
“I’m going to stop referring to himself in the third person!”

Ok, maybe that last one was just me. Regardless, I think we can all agree resolutions are a great way to jump-start goals for personal improvement and life changes. At least until the end of February, at which point we often “re-evaluate” our goals and make “more realistic” adjustments to those goals by “dropping them completely.” For this reason, as writers, we need to be careful about the resolutions we make regarding literary goals, and in some cases we shouldn’t make them at all.

Many of you are probably saying, “Sure Ned, that’s easy for you to say!”

Oops, sorry — That was me speaking in third-person again. Still, I think it raises a good point: I’m fortunate enough to write full-time for a newspaper, so who am I to tell you not to set lofty goals for yourself when I’m living the dream my editor coincidentally calls her nightmare?

All I can say is that I’m the guy without a college education who spent 10 years cooking in kitchens before being mistakenly hired enthusiastically added to the editorial staff here at Siuslaw News 16 years ago. I can tell you from experience that reaching this level of success, which includes not two but three readers from Florida who are willing to admit they follow this blog, only came after making several important realizations — and failures — regarding New Year’s resolutions and goal setting for my writing.

Here are my Top Three writing resolution mistakes:

1) Waiting for Jan. 1
What I came to realize after several attempts to “start and complete that novel” was that the mere fact I was waiting for a start date doomed me to failure. I can honestly say the best things that have happened to me in my life — including meeting my wife on Match.com, getting this job, actually starting and finishing a mystery novel years ago — didn’t come by way of setting goals; they came from acting on them instinctively and following through, regardless of the date. The decision to start pursuing your goals as a writer — whether it’s to start a blog or publish a blockbuster — shouldn’t hinge on the New Year.

The only exception might be writing for a calendar company.

So am I saying NOT to start pursuing your writing goals next Wednesday? Not at all. But you should probably ask yourself, “Ned, why are you waiting?”

Sorry, I’m still working on that “third person” thing…

2) Setting resolution goals that include things beyond your control:
There’s nothing wrong with wanting to write a blockbuster, land a book deal or increase blog followers by 1,000 or more. But don’t make them goals. Ultimately, just like the women The Bachelor will decide not to send home this season no matter how much you yell at the TV, you have no control over those kinds of things. As a writer, all you can do is focus on what you’re putting on the page and have faith in what happens next. The same goes for watching The Bachelor, which is why most of them eventually end up on The Bachelor Pad. In short, set goals that are within your realm of control — the most important of which is the quality of what you write. Like a successful restaurant, people don’t come because of the plate ware — they come for the food. Unless you work at Hooters. Which brings us back to The Bachelor…

3) Lumping too many resolutions together
“I’m going to lose 30 pounds, write a novel and give up bacon!” Let’s face it, if those are your resolutions you’re doomed once again. Why? While it’s true that resolutions are supposed to be difficult and life changing, even if you could drop 30 pounds and write that novel all in the same year, what’s the point if you can’t eat bacon? Whatever your resolution is, in order for it to be successful it needs your full attention. Remember that a root word of resolution is “resolute,” which means “determined and of singular focus,” and “lute” which is “a guitar-like instrument with a pear-shaped body.

What does this mean? Clearly, writers who set resolutions for themselves should be “singularly focused” and should not simultaneously diet, even if they have a pear-shaped body.

In short, keep your resolution exactly that: singular. That way you can give it your complete focus and not be distracted by the success or failure of other goals you promised yourself.

My intention isn’t to dissuade anyone from pursuing resolutions into the New Year, or setting lofty goals for themselves. Though I had my share a failures with resolutions over the years when it came to my writing, I don’t regret them.

Except for that time I tried to learn how to play the lute…

image (Ned Hickson is a syndicated columnist with News Media Corporation. His first book, Humor at the Speed of Life, is available from Port Hole Publications, Amazon.com or Barnes & Noble.)

Happy Teaser Tuesday

I can’t believe there are only six days until Siren finally goes live. It’s been a busy few weeks, on account of the holidays and all the bustle of book release prep, but it’s been fun. I am so excited about this story, and I can’t wait until it starts reaching the hands of everyone who pre-ordered.

I wanted to thank you all here at The Write Stuff for your insightful comments and support every Teaser Tuesday. I really look forward to sharing these with you each week.

Happy Teaser Tuesday!

Siren Promo 8

Coming to Kindle/Kindle App January 5, 2015! Now available for pre-order: Amazon US, Canada,UK,Germany, Spain, France, Italy, Japan, Brazil, Mexico and Australia. 

For signed paperbacks, follow the link to the Siren main page over on my website.

Don’t forget, you can read the entire first chapter right here!

Goodbye, 2014…Hello, 2015!

2015 New Year celebration

And hello to a brand new chance for exciting things…sharing ideas, being creative, making new friends, and most of all, writing new stories! I can’t wait for this year to unfold around us, carrying us along on a magic carpet ride of adventure! Or not. Don’t forget, you have to weave your OWN magic carpet, and be open to having new things happening every day. I mean, it’s not like Bob’s Storm Door & Magic Carpet Ride Company will show up in your driveway, honking the horn, and yelling “All Aboard For Adventure!”

So, no matter what happened in 2014 to keep you from reaching your goals, a new year is the perfect time to take stock…and take CONTROL. After all, you’re driving this bus. (Did I just switch vehicles in mid-analogy?) Remember, you can make it happen, but only through hard work and dedication. Become a better, stronger writer. Learn a new marketing strategy. Manage your time better. Just don’t let anyone tell you that you can’t do it. You can!

Believe in yourself. That’s my wish for you in 2015.

Happy New Year!

On the Twelfth Day of Christmas…

12 days banner
Merry Christmas, everyone! Thank you all for joining us for the 12 Days Event. It’s been such a wonderful experience, spending the holidays with everyone! It’s been so much fun and it flew by way too quickly!

If you would like to thank the authors who participated in the event, feel free to connect with them on social media and leave reviews on their books after you read them so others know how much you enjoyed them.

Thanks again for joining us, and I hope to see you throughout the upcoming year! Without further ado, so you can get back to spending time with your loved ones, here’s your gift for today. Merry Christmas!

Tonight’s The Night!

santa-with-reindeer-christmas-card

Leave a peppermint stick, for ol’ St. Nick, hanging’ on your Christmas tree! Santa Claus is comin’ tonight, and I hope you’ve all been good little boys and girls! Merry Christmas to each and every one of you, and thank you for doing so much to get this new blog off to such a great start! Hope Santa fills your stocking with all your favorite toys!

Merry Christmas!

On the Eleventh Day of Christmas…

12 days banner
This event flew by so quickly. I can’t believe it’s Christmas Eve already. I hope you’ve had a chance to grab all these amazing freebies every day, but the event’s not over yet! Today’s gift is pretty epic, and I think you’re going to love it. Don’t forget, while testing out your new toys tomorrow, to check back when you have a moment to yourself for one final gift.


You can find the link for today’s gift under SHOW MORE on the YouTube video, or you can join us over on the Facebook event page if you have a little time today. I also wanted to take a moment to thank everyone who’s not only joined us, but helped us spread the word. This last eleven days has been wonderful, and I’m grateful I got to spend it all with you!