I’ve said it before and I’ll no doubt say it again, my favorite part of marketing is getting out to spend time with folks face to face. I love making new friends and seeing old ones, and for me, that means doing several presentations a month on various topics, with a signing table set up for afterward.
I’ve spoken on all sorts of things, from writing-related themes to anything at all to do with Florida’s wildlife and natural places, always a favorite subject of mine. The point is, find something you enjoy and maybe have a bit more knowledge about than the average person, then–SHARE it! Over the past year, my talks have been focused on Central Florida’s Fabulous Wildlife, and they’ve been very well-received, happily. I love doing them, especially if I can provide some laughs along with the information I pass along, and I hope to continue doing at least 2 a month for another year or two, at least.
What are you interested in that would appeal to local audiences? Don’t forget, you can research your favorite topics online for extra information and statistics, and putting together a PowerPoint presentation is pretty easy, too. Think about it, and I’ll bet you can come up with a topic that would draw an audience. Then check your local venues for speaking opportunities. I visit with private book clubs, too, but my main focus is on the really special Enterprise Museum, and a local historic site, DeBary Hall. Both venues have wonderful staff to work with and treat me like a honored guest every time I visit with them. I love all of them, too!
Let me know if you’ve tried anything similar, or are thinking about doing so. It’s fun. It’s FREE (and in some cases, you can charge a speaker’s fee, though I don’t), and you’ll be surprised at the folks who come to hear about local birds and leave with a book in their hands–hopefully to become a regular reader of your work.
Today, I’m off to DeBary Hall to do Part 2 of my Backyard Birds program, offering tips on how to identify the birds who pass through our yards less frequently, for various reasons. (And we have some stunning ones!) I can’t wait to get there! It’s FUN, I tell ya!
Try it. You’ll LIKE it!