Hi, SEers. Forgive me for being a hypocrite, but today’s post is going to be a do-as-I-say-and-not-as-I-do post. Remember, I used to work in corporate communications, so I know marketing strategies. (That doesn’t mean I use them myself; it just means I know them.)

Okay… Unless you literally just decided to become an author today, you almost definitely have an author website. Hopefully you’ve included the basics:

• landing page to advertise news and collect email addresses
• blog to share content, generate interest, and remain fresh in the minds of your fans
• book pages so your work is well-defined and easy to find
• about page to introduce yourself to new visitors
• social media links so people can find you elsewhere online
• contact page so your readers can reach you
• platform-wide cohesion and pleasing design

Many authors stop there. Okay, let’s be honest—many readers fall short in some/most/all of those categories.

• Their…