Are you using Facebook’s Author App? by Mae Clair

Hello, and happy Thursday! This is my first time posting on the Write Stuff blog, and I want to send a huge “thank you” to Marcia for making it possible. I’m fairly new to the site, but look forward to interacting with all of you and contributing content. Kudos to Marcia for creating such an exceptional writerly hang-out in the blogosphere!

The post I’m sharing today was modified from one I ran on my blog the end of May.  Many authors found it helpful, most of whom had never heard of Facebook’s Author App, so I thought it would be good content to share here.

I’m not usually a fan of Facebook (although I’ve been making an effort to embrace it lately). I’m much more of a Twitter girl, but FB’s Author App is  a handy plug-in for writers, and it’s easy to install on your author page.

Follow these simple steps:

  • Click the link (provided below)
  • Select your page
  • Go to the app (it will most likely appear under the “More” tab at this point)
  • Add your profile
  • Add books
  • You can even add information on upcoming book signings!

screen shot of facebook's author app from fan page for Mae Clair depicts book covers and book blurbs

The screenshot above was captured from the app on my page.

Pretty nifty, huh? Each book gets its own little section, and the best part is all you have to do is add the AISN or ISBN and the app automatically grabs the related content. You can also arrange what order you want your books listed.

I did discover, however, that the app doesn’t like apostrophes or italics (basically anything that isn’t HTML compliant).

After my books uploaded, I went back and edited all of the apostrophes getting rid of the gobbly-gook. Now I’ve got a neatly streamlined page with books, purchase links, and star ratings.

right hand sidebar of author/fan page of Mae Clair displaying the Facebook Author AooBefore Facebook rearranged their page layout (yet again), it was possible to put a tab for this at the top of the page so it was immediately visible.  Now it appears in the right sidebar halfway down the page, as seen here.

If you have multiple apps connected to your FB page, you can rearrange them and put the READ MY BOOK (author app) at the top, but FB won’t allow you to bump it above their default blocks such as Search, Info, Page Tips, etc.

If you’d like to see how the whole thing works, visit my page and click on the Author App tab for the full effect of how your books appear. You also get an author profile. You can find my page at

If you haven’t visited my page before, I’d be (Snoopy dance) happy if you considered dropping it a “like.” 🙂 If you include the link to your page in the comments below, I will return the favor!

The whole thing is pretty cool, don’t you think? So where exactly can you get this awesome app? Just click this link, and you’ll be set to go:


Close up photo of author Mae Clair, who is wearing black fedora hat and hold penMae Clair has been chasing myth, monsters and folklore through research and reading since she was a child. In 2013 and 2015, she journeyed to West Virginia to learn more about the legendary Mothman, a creature who factors into her latest release.

Mae pens tales of mystery and suspense with a touch of romance. Married to her high school sweetheart, she lives in Pennsylvania and numbers cats, history and exploring old graveyards among her passions.  Look for Mae on her website at

Connect with Mae at the following haunts: 
Twitter (@MaeClair1)
Facebook Author Page 
Amazon Author Page 
Newsletter Sign-Up 

46 thoughts on “Are you using Facebook’s Author App? by Mae Clair

  1. Woohoo, Mae! Fantastic info, and yes, I confess I’m one of those who’s never even heard of this! I don’t do a very good job on FB, I’m afraid, but I’m definitely going to check this out. Here’s hoping I can make it work for me, too! Thanks so much for sharing this with us, and what a GREAT first post for The Write Stuff. Tweeted and shared hither and yon, already!

    Liked by 2 people

    • LOL! It was new to me too when I discovered it back in May thanks to a friend. I’m not sure how much good it does sitting there on my FB page (I’m tend to be a slacker when it comes to Facebook), but it’s more ways for readers to see my books and more opportunities for branding so I figure it can’t hurt. Glad I could share something that was informative and helpful, and thanks again for adding me to the blog. I’m looking forward to being part of the community 🙂

      Liked by 1 person

  2. Hi Mae!
    Nice to meet you here, too.
    We visit the same blogs, I’m glad to see.
    Regarding FB, I don’t use it and more and more voices say that it’s for posting pictures and news of what’s happening in your family. I don’t know if it’s true or not but I am reluctant to make a personal account. I have only one for my Shadows of the Past.
    I already have so many social networks -twitter, pinterest, triberr, book blogs, readers’ legacy and so on. There are days when I do nothing but check the posts and reply to messages…., But if you say it’s useful I don’t want to contradict you. Not everything works for everyone. There’s alo TSU, Linkedin, instagram and so many others. We need a 96 hour day to do all.

    Liked by 2 people

    • I completely agree about the 96-hour day, Carmen! BTW, it’s thanks to you that I discovered Marcia, her books and this blog. All of that came about as the result of a guest post she did on your blog about Harbinger. Isn’t networking among authors great? 🙂

      I’m not a fan of Facebook, and I’ve recently trimmed my personal page to family, friends, and authors I know from interacting with, but I always have good results when I run promotional ads there. Ah, but I guess that’s another topic for another day 🙂

      Liked by 2 people

  3. Hi, Mary! Yes, it’s true the app only works with the author page. As daunting as it may seem they aren’t very difficult to set up. The other benefit of having an author page (I can’t BELIEVE I’m promoting FB, LOL as I really don’t like it) is the benefit of running ads from your fan/author page. You do have to pay to do that, but I’ve always met with success when I do. Thanks for checking out my first post and commenting. Facebook isn’t for everyone, but there are a lot of other options out there, too!

    Liked by 2 people

    • Oh, I love Facebook and at one time was all ready to set up an author page as well as my personal one then there was all kind of talk about how FB was going to start charging authors for what it classed a business page.
      When I was looking at my FB after reading your post I realised that many years ago I set up a page for my first book so I will investigate further.

      Liked by 2 people

      • YAY! That’s great news. Yeah…FB didn’t start charging for the pages, but they don’t really push the posts on your author page. People who have liked it need to interact with the page regularly to have your posts appear in their newsfeed. Otherwise only a handful of people who have liked the page see the posts. The more interaction you can get with likes, comments and shares, the more FB will push it out to other fans of the page. They do, however, have an option where you can pay for an ad or a boost to promote a post. I usually do that when I have a new book release or a .99c sale or freebie going on. Then you can actually target your audience by interests, age groups, location, etc.

        I have a .99c sale on a book right now that is set in Point Pleasant, West Virginia which involves folklore related to Point Pleasant. For one of my ads, I targeted the entire state of West Virginia. I had a fair amount of shares and comments from residents of WV on that one, and it resulted in sales.

        Liked by 3 people

        • Another thing I didn’t know. I’ve avoided FB to my own detriment, I’m sure. Must get savvy! (Okay, possibly too late for that, but I at least need to learn a bit more.) Thanks, Mae.


    • I’ve never given serious consideration to running ads from my author FB page, Mae, but I’m going to. I NEEEED a Virtual Assistant. I can’t write and do all these other things, too. I’m only ONE person. And an OOOOLLLLD, tired one, at that! 😀 (Okay, I’m not always tired. 😀 But I AM running behind all the time, and I hate how that feels.) So much still to learn. Adding note about FB ads to note about FB app. Now if I can just hit my writing goal for today, I’ll check these out tonight. THANKS!

      Liked by 3 people

      • Marcia, some days I am completely overwhelmed by all the promoting I have to do on my books. And it’s so hard keeping up with the changes on social media, etc. FB ads have been helpful. Last October I dumped a lot of promo into MYTH AND MAGIC, a romantic suspense/novel set over Halloween. I used an FB ad, did a blog tour and hit a couple of subscription lists. That book actually hit the top 100 on both Amazon and B&N for four lovely days. I was over the moon! 🙂

        Normally when I run an FB ad (usually in conjunction with a subscription list like The Fussy Librarian or The Choosy Bookworm) I end up somewhere with an Amazon rank between 9K and 20K. I haven’t been able to duplicate the MYTH AND MAGIC success but I think that was a perfect storm–spooky mystery novel that incorporated the Halloween holiday in the plot, and was heavily promoted in the month when everyone is thinking ghosts and things-that-go-bump-in-the-night.

        Most of my books are through a publisher (Kensington) so they also do promotion on my behalf. I don’t have any say when they reduce a book for sale and am often scrambling to meet the promotions, but sometimes everything just lines up perfectly, as with MYTH 🙂

        Liked by 1 person

        • You are a wealth of helpful and interesting information, Mae. If you weren’t already so busy, I’d hire YOU to handle my marketing! 😀 Wake-Robin Ridge ended up in Amazon’s top 100 paid ghost stories for SIX weeks, once! There was my book, right next to Dean Koontz and Stephen King!!! OMG, I nearly had the big one. Believe me I took a lot of screen captures. Needless to say, that has never happened since, but it was sure fun while it lasted. So I know how you felt. But once I started on my 2nd book, my attention to marketing just disappeared, and I’m very sporadic with it now. I am totally serious when I say I need a VA.

          I can (and usually do) write all day long, but I can hardly stand to take off that hat and put on my marketing one. EXCEPT for going out to take to people locally. I dearly love meeting readers, and do two or three presentations a month around central Florida, either PowerPoint shows on the wildlife/habitat that wraps up with some info on my Riverbend series, or going out on the eco-tour boat with local book clubs, and doing a signing after. That kind of thing. I really love that. But this constant search for ways to promote books online is a drain on my energy. The ONLY social media I enjoy is blogging. Well . . . and Pinterest, of course, but that’s an addiction of another color. 😯 I could wander around there for hours on end, mouth agape like Alice in Wonderland. I try to stay away, for my own safety. 😀

          I’m going to find time today to check out the Author app, and to learn more about FB ads. Such a great post you’ve shared with us. Thank you!!

          Liked by 1 person

          • OMG. six weeks on paid top 100?!?!? That is FABULOUS! I was over the top with four days.

            When it comes to promotion, I think it’s something most authors hate doing. My day job is marketing (for real estate) so I know some of the ins and outs, but knowing and finding the time to do it are two entirely different things. When I have free time on my hands I would so much rather write than work on promo but find I’m often juggling both. Ugh.

            And you just reminded me I haven’t updated my Pinterest boards in an eternity, LOL.

            Liked by 1 person

            • We’ve barely just met, and already I’ve lied to you. (Hey, I’m a writer. Making stuff up is what we do!) 🙂 Seriously, I double checked, and it was only 4 weeks, sorry. But it was amazing, and I’ve no idea how it happened. I can only presume it was a slow month for ghost stories. But for whatever reason, it happened, and I shall bask in the glory for the rest of my days! 😀 (And I would be THRILLED to have it happen again to ANY of my books, even for ONE day! Four days is fantastic!!)

              If I were younger, I wouldn’t mind taking time away from writing to market. At least, I wouldn’t mind as much. But I’m constantly aware of t hat ticking clock these days, knowing realistically that I don’t have decades in which to be actively involved in writing. So I want to get my stories TOLD, before I forget what words are. (As if.) 🙂 So I think it’s a mental block. I resent every minute I can’t be writing or talking face to face with readers. I need to reset my brain! I do understand the importance of marketing, and I keep reading books on how to do it more effectively. I take copious notes, make lists of strategies, and set up plans for each book. And at that point, apparently I think I’m done, and I go back to writing. 😯

              I’m hopeless. BUT . . . you are inspiring me! I CAN do better, and I’m GOING to, by golly! Probably. 😀

              Liked by 1 person

  4. Thank you, Mae, for this great post. My friend J P McLean told me about your blog. Grateful! As has been pointed out on this page, it takes a lot of work to keep up and promote one’s work. Happy writing!

    Liked by 1 person

  5. Hi, Diana, Many thanks for dropping by to say hello and to check out the post. I completely agree that it is an endless treadmill of promotion for authors. If only we had the luxury of just being able to write! 🙂 Fortunately, the network of authors sharing info and supporting each other makes that constant role of promotion somewhat easier. I’m so glad to have connected with the many authors here. Happy writing! 🙂

    Liked by 1 person

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  7. Woohoo! Did it, Mae, and it looks pretty good. Adding the books was easy, but trying to get the first part done was tricky, because right from the start, it kept going to a blank white page. Don’t know what that was about, but I persisted, and it’s there.

    Now to fix the confusion between my two FB pages. One is supposed to be personal and one, my author page. However, the followers are mixed up every which way. Maybe I should do a post on the Personal one suggesting that folks who are following it in hopes of book-related content should try my author page, though they’re welcome to follow both. ??

    Liked by 1 person

  8. YAY! Congrats on persisting and getting it set up, Marcia. Yes, posting on your personal profile to direct friends to your author page is always helpful. Also, from your author page you can send invites to all of your friends (not sure if you’re aware of that). Just click on the “More” button and from the drop down select “Invite Friends.” And your author tab looks great. I checked it out 🙂

    Liked by 1 person

    • Completely forgot about the “Invite” thing. Maybe I’ll do a short post on my personal page, explaining what’s up, then do the Invites from the Author page. I’ve got to get a better handle on FB. Trouble is, unlike blogging, I don’t enjoy it much. And a long thread, with lots of replies, and replies TO replies, gives me a headache! GAH. But it’s important, and I need to do better at it.

      Thanks so much for the tip on the Author app, and I’m glad it looks good to you. I’ll also direct folks to it, with a note that they can now reach my books directly from the FB Author page. (I’ll try not to be tacky and pushy.) 😀

      Liked by 1 person

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  10. Wonderful information here. THANK YOU so much. I’m going to try it, and yes, I’m constantly overwhelmed with learning how to self-promote for our self-published books. I did get serious about FB several years ago and it was worth it. I’m shy (I’m a writer, of course I am) and I wasn’t sold on ‘getting out there’ on FB, but many of my high school and college friends who I haven’t seen in ages…and ages…friended me and support me in my writing and BUY MY BOOKS. It’s a wonderful thing.
    Here’s my Roughwighting FB page. Hope you can get to it and Like me, and I will certainly Like you on your page right now.


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