The hottest topic around the writers’ water cooler in recent months has been using facebook ads. The upshot? You can get email list subscribers for as low as 35 cents a pop by giving away free books. Then it’s a simple matter of massaging your new readers to turn them into buying (or at least reviewing) fans.
If you want to learn more, I recommend checking out Mark Dawson’s free video series for a basic introduction. You’ll have to commit significant time to tweaking, though, and will also want your website to be in top-notch shape before beginning. So I only recommend embarking on the project if you’re willing to take some concerted effort away from writing to make it happen.
Is it worth it? I’d say so. Building up my email list helped me launch my newest book into the 3,000s on Amazon as well as track down 15 five-star reviews during launch week. (Okay, setting the price at 99 cents for the launch period has helped too.) Now I’m trying to continue that momentum with a simple boosted facebook post (a technique that can give you even cheaper results than a fancier facebook ad if you get enough people to like and comment on the post).
Want to help out? I’d love it if you liked, commented on, or shared my new-release facebook post. Remind me when your next book is live and I’ll do the same for you. Thanks in advance!
The Write Stuff 
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Thanks for this, Aimee. I’m going to look into it, though I have to say that taking time away from my writing is the very hardest thing for me to do. I really would like a virtual assistant to do this kind of stuff for me, as I think I’ll be lucky to keep writing anywhere near as long as I want to, and I have a series to finish before I fall over in a gray-haired heap of OLD. 😉 But I’d like to look into this and a couple of other things I’ve heard about lately.
I’ll definitely comment on your FB post, and share. Keep us in the loop on how this is continuing to work for you, but I congratulate you on being so determined to handle the marketing end of your career. I’m afraid I’m failing dismally at that part. I need a clone! 😀
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There are some paid services popping up to manage facebook ads for you. But that will add quite a bit more to your cost. Plus, I’m a DIY-type person — I don’t like to give up any control! 🙂
Thanks for the comment and share!
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You’re welcome, Aimee. I don’t like giving up control, either, and normally would do it all myself. Trouble is, I figure if I get 3 more years of writing accomplished, it will be a miracle. I can’t tell you how tired I am, even now. So every single minute I spend marketing is time I won’t be able to spend on my next story, and I resent the living heck out of it. I really need to get a few more books finished before I have to slow down. At that point, when I’m writing at my leisure, I wouldn’t mind the marketing so much. But right now, it’s just not in me to do both, and I want to tell my stories. So…I really need someone to handle a lot of this social media stuff and marketing. *sigh* It’s never as easy as we want it to be, is it?
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