The hottest topic around the writers’ water cooler in recent months has been using facebook ads. The upshot? You can get email list subscribers for as low as 35 cents a pop by giving away free books. Then it’s a simple matter of massaging your new readers to turn them into buying (or at least reviewing) fans.
If you want to learn more, I recommend checking out Mark Dawson’s free video series for a basic introduction. You’ll have to commit significant time to tweaking, though, and will also want your website to be in top-notch shape before beginning. So I only recommend embarking on the project if you’re willing to take some concerted effort away from writing to make it happen.
Is it worth it? I’d say so. Building up my email list helped me launch my newest book into the 3,000s on Amazon as well as track down 15 five-star reviews during launch week. (Okay, setting the price at 99 cents for the launch period has helped too.) Now I’m trying to continue that momentum with a simple boosted facebook post (a technique that can give you even cheaper results than a fancier facebook ad if you get enough people to like and comment on the post).
Want to help out? I’d love it if you liked, commented on, or shared my new-release facebook post. Remind me when your next book is live and I’ll do the same for you. Thanks in advance!