Side One of My Current Bookmark
You’ve written your book. It’s published and selling. Hopefully well. As part of your marketing strategy, do you have printed materials and other goodies with your name and book title on them? Do you offer any of them as give-aways on your blog or website? Do you have freebies to hand out at author events or book fairs? And on the other side of the coin, are you the kind of event attendee who picks up material from various vendors–in this case, authors?
I confess, I do both. I like having little gifts to share with people, and if they have my books listed on them, all the better. I can’t afford to do anything huge, but I do have bookmarks, postcards, and my favorite, custom tea blends in little keepsake tins with the book cover and my name on them. (Perfect for stashing paper clips or stamps, on a desk, or for use as travel tins for things like aspirin. They can even be refilled with tea. Imagine!)
I am doing an average of two presentations a month these days, and I enjoy setting up my table with things for folks to browse through afterward. While I’m signing books, it gives those waiting in line something to do, and if they leave with a handful of bookmarks, I hope they’ll share them. Maybe I’ll gain a new reader that way.
So, what’s your opinion on swag of this sort? Do you give any away? Do you pick up things at other tables? All of the above? None of the above? Why or why not? As always, inquiring minds wanna know! 🙂
Side Two of the Same Bookmark