Craig here again. Today I want to talk about taking your book out on a blog tour. This is a great way to expose your product to new readers.

Blog tours come in many formats, and I’ve done several kinds. These include a cover and excerpt, cover and blurb, and we might as well include email blasts in this list too. Today, I’m going to focus on the “friends and family” plan. I promoted a book priced at 99¢. With a 35¢ royalty, how many copies would I have to move to pay for a $75 blog tour? Friends welcome you to their blog without having to pay. Be willing to host them when the time comes.

I recently finished a tour involving my friends hosting me at their blogs. It was simple enough to set up. I posted a request for hosts to help me out. I wound up…