#EpicFantasy ‘THE PRINCE’S MAN’ #0.99 #sale

And does changing your price on Amazon trigger some visibility?

Thanks to Marcia, for the excellent sharing space here on The Write Stuff, and please, bloggers, do share as well, on Social Media, and if it fits, on your own blogs too.

First up, my  award-winning epic fantasy, THE PRINCE’S MAN is on sale this week for $0.99 (or the equivalent) in ALL outlets across all countries where it is available – if you haven’t yet picked up a copy, now is your chance – one week only.


Rustam Chalice, dance tutor, gigolo and spy, loves his life just the way it is, so when the kingdom he serves is threatened from within, he leaps into action. Only trouble is, the spy master, Prince Hal, teams him up with an untouchable aristocratic assassin who despises him.

And to make matters worse, she’s the most beautiful woman in the Five Kingdoms.

Plunged into a desperate journey over the mountains, the mismatched pair struggle to survive deadly wildlife, the machinations of a spiteful god – and each other.

They must also keep alive a sickly elf they need as a political pawn. But when the elf reveals that Rustam has magic of his own, he is forced to question his identity, his sanity and worst, his loyalty to his prince.

For in Tyr-en, all magic users are put to death.

Award winning novel, THE PRINCE’S MAN, has been described as ‘James Bond meets Lord of the Rings’ – a sweeping tale of spies and deadly politics, inter-species mistrust and magic phobia, with an underlying thread of romance.


Here are a couple of snippets from recent reviews:

“I enjoyed this book – particularly the gorgeous detail that painted a beautiful picture of the world without slowing down the pace of the story. There are several areas where the description simply blew me away, like the world of Shiva. Ooh, so pretty.”

“This newly created world is firm, there are no gaps or jumps of reasoning. One creature, idea, magic or bit of history flows right into the next. Characters that appear substantial at the beginning of the book do nothing but grow and evolve as their backstory unfolds behind them.”

My pricing question

My question is this: how does a book suddenly gain visibility as a result of a price change?

The reason for my question is this: it has been a very long time since I made any promotional effort on behalf of THE PRINCE’S MAN, for a number of reasons:

  • Time. I’ve been working feverishly on the sequel.
  • My marketing efforts have all been targeted on my urban fantasy books, because they are in KDP select, which is far easier to produce a quick promo than a book that is published in many different places.
  • THE PRINCE’S MAN has, until recently, been a good, consistent seller all on its own.

Toward the tail end of last year it began to slide down the Amazon rankings. As a result, it lost visibility, and come last month, for the first time ever, it didn’t sell a single copy, so the time has come to give it the nurturing it deserves. I duly set about arranging this promo (the first in nearly 2 years for this title), and, as a result of previous issues with price changes and world time differences meaning I lost a couple of booked ad slots (not for this title, but still annoying), I decided to drop the price in plenty of time. Every outlet takes a different amount of time for such changes to filter through, so I initiated the price drop on Tuesday evening, ready for the first ads on Friday.

And guess what?

In no time at all, it began selling again! No ads, no promo, nothing obvious to start the ball rolling, other than the actual price change.

I have absolutely NO idea how it happened, and if anyone has the answer, please share!


20 thoughts on “#EpicFantasy ‘THE PRINCE’S MAN’ #0.99 #sale

  1. Sites like EreaderIQ monitor prices and alert their readers if a book drops in price. Especially if it’s the first time in quite a while that you’ve changed price, those alerts can move quite a few books!

    I’m glad your promo’s going so well for you!

    Liked by 2 people

  2. So glad you decided to share here, too, Debby. And I knew Aimee would be one who’d have a thought on your question. She approaches self-marketing like a PRO, and always has good ideas to share. We may hear from some others, too, if not with answers, at least to share your post, and to take advantage of your promo. 🙂

    Liked by 1 person

  3. Sadly, in this day and age, FREE or $0.99 is what readers have come to expect. It’s no coincidence that our books have slipped into oblivion: Simply a sign of the times…

    Will share from your Amazon page. Best of luck! 🙂


    • Thanks Linda.
      To be fair, this book has sold fairly steadily for over 18 months at $3.99 even without promo effort, and I have another continuing to do the same at $2.99. I find price drop promos to be a great way to boost visibility, but there are readers out there who actually equate a higher price with better quality. That’s not the case in reality, but there is certainly a perception amongst certain reader groups that 99c or free books aren’t going to be an good.
      Now obviously there are also lots of readers who will only ‘buy’ free or cheap books, but they aren’t the only book buyers out there!

      Liked by 1 person

      • I absolutely agree, Debby. For myself, I always look harder at the 99cent books, because I can’t help but wonder why they are so cheap. I buy them if they sound really good and have substantial reviews to back it up, but otherwise, I lean more toward being leery of them. And ALL of my novels are priced $4.99, because an old expression I’m very familiar with says, “Begin as you mean to go on.” So when I published my first book, I chose $4.99 as a reasonable price for a book of its kind (and for a new writer, since I regularly pay much, much more–more than double that at times–for ebooks by my favorite authors). Also, my thinking was, it’s easier to reduce the price if it doesn’t sell, than it is to increase it.

        So far, all of my books have sold at a fairly steady pace. Not like hotcakes, yet, but I can live with the rate, because it is increasing each month, as I build a local readership, and they tell their friends and neighbors. As long as my sales continue to build, I’m not going to reduce my price on anything permanently, unless it’s on the first book of my WRR series. When the 3rd one comes out, I might decide to make that first book a funnel book, to get new readers into the series. But otherwise, I’m leaving the $4.99 price, because I think it’s reasonable, and as I say, sales are slowly, but steadily, increasing each month. No, it’s not where it needs to be, by any means, but I think (HOPE) it’s moving in that direction.

        And nothing is written in stone. If I decide I need to make changes, I have room to experiment with lower prices. Maybe I will one day, but not yet. And I find I’m ordering big boxes of print books several times a month to cover the local demand, and they sell for a whole lot more than the eBooks, so it feels right to me, as is, for now.

        This isn’t a exact science, and I think we are all trying to find the strategy that works best for our own books. What works for one book/author might not be the way to go for another. But one thing we know. It ain’t easy! 🙂

        Liked by 1 person

        • That’s so true, but there’s a saying to the effect that ‘nothing worth doing is easy’, or something along those lines.
          I started out selling Prince’s Man at $2.99, and it went fabulously for several months, selling 1500 copies in the first 3 months. It slowed down a bit after that, but when I raised the price it didn’t make any difference. I’ve just left it unattended for too long now, hence the promo.
          You’ve done a fantastic job with your paperbacks – well done! I just don’t have the time to push that side of it, which is why I expend more effort on ebook marketing.

          Liked by 1 person

          • WHAT? You mean you can’t work a REAL job, and do all this other stuff, too??? *snort* If I did what YOU do, I’d never schedule a single reading, slide show, or anything else, believe me. I spend every waking hour doing something related to my books as it is, which I could never do if I worked at anything else. Plus, I’d really like to build the eBook sales more, too, since that’s the place where you stand to sell in much higher volume than you can ever do one event at a time. But I do notice after every event, there’s a corresponding uptick in sales of my eBooks, so some of the folks I meet order eBooks later, or tell others, who do. But it’s all about balance, and trial and error, and what we have time to work on, and priorities, etc, etc, etc. So challenging, but we wouldn’t be doing it if we didn’t love it, right? At least the WRITING part of it. 😀

            Liked by 1 person

  4. Great post and thought here about pricing Deb. Best of luck with the promo. I know I’m way behind in promotions. Price change is something I’ll think about. But do keep us abreast of how the promo goes. And you know I’m sharing. 🙂

    Liked by 1 person

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