And now, on an entirely different note, I wanted to plug Patty Jensen’s FREE sci-fi and fantasy giveaway. I hope you’ll click through and check out the page since there are literally dozens of books to choose from, all of which can be downloaded free today only. The covers alone are inspiring, and I’m particularly planning on checking out the science fiction and fantasy romance section near the bottom of the page.
Why am I plugging someone else’s giveaway? Because I have a book included, of course. And this seemed like a good opportunity to talk about one of the best ways I’ve found to advertise books on the cheap — teaming up with other authors who write in your genre. Multi-author box sets (which I’ve written about previously) are one way to do this on a large scale. But smaller promos like this one can also significantly increase sales without making a dent in your budget. Other options I’ve used include recommending an author whose books are very similar to yours in your newsletter while they do the same for you. And, if you specifically write in the fields of science fiction and fantasy and want to be involved in Patty’s next giveaway, there’s a tab at the top of her promo page with more information so you can apply for the February sale.
And now I’ll open the floor to you. What’s your favorite way to cross-promote with other authors? How do you build those important social networks? Which techniques have and haven’t worked for you?