As promised, here are the results of some promos I ran last week, in case people are considering some of these sites. It’s really important to note, though, that results are highly genre-specific, so sites that didn’t work for me might work great for someone else. This was my first promo week, so for me part of the investment was finding out which ones work for my particular audience.
I’m cross-posting this to the kboards, so my apologies to anyone who sees it twice!
Title & Price: Ghost in the Canteen, 99¢
Amazon Categories: Paranormal Fantasy, Paranormal Suspense, Ghost Suspense
Baseline: this book’s starting rank was 410k. Anything more than 3-4 sales in a given day would be a noticeable bump that I’d expect there to be a reason for.
Mon 5/4: Awesomegang (free), Choosy Bookworm ($8), 11 sales
Tues 5/5: eBook Hunter ($15), BKnights ($10), 17 sales
Wed 5/6: Pretty Hot (free), eBookLister (free), 1 sale
Thurs 5/7: GenrePulse ($10), 9 sales
Sat 5/9: eReader News Today, 39 sales plus a tail of 10 on Sunday
Total sales: 87; no uptick in sales of book 2
#6,914 Paid in Kindle Store
#13 in Kindle Store > Kindle eBooks > Mystery, Thriller & Suspense > Suspense > Ghosts
#33 in Kindle Store > Kindle eBooks > Mystery, Thriller & Suspense > Suspense > Paranormal
It’s tough to gauge success because what I’d consider the real benefits–sales of book 2, mailing list signups, reviews–can’t really be measured. TBR piles vary too much in size for those kinds of results to come at any predictable intervals, and when they do happen they’re impossible to attribute. For all I know, I might get more sales of book 2 from the 9 people who bought book 1 through GenrePulse than the 49 who bought it through ENT.
But a few conclusions I could draw:
– True to its reputation, ENT was the highest performer by a very large margin, accounting for over half my sales for the week, and the only ad to recoup its cost during the promotion itself.
– Pretty Hot and eBookLister don’t reach my audience.
– I set a largely arbitrary goal of 100 total sales, which I wasn’t able to meet, but this was also my first time with a 4 digit sales rank (which is already gone), so that part was good.
Incidentally, despite the ENT ad linking to every retailer, I didn’t sell a single copy anywhere but Amazon, nor have I ever in the 3+ months since I’ve gone wide. Now that I’ve done roughly equal amounts of time both ways, I need to think about whether I want to stay out of Select or go back in.