My promo week results

As promised, here are the results of some promos I ran last week, in case people are considering some of these sites. It’s really important to note, though, that results are highly genre-specific, so sites that didn’t work for me might work great for someone else. This was my first promo week, so for me part of the investment was finding out which ones work for my particular audience.

I’m cross-posting this to the kboards, so my apologies to anyone who sees it twice!

 

Title & Price: Ghost in the Canteen, 99¢

Amazon Categories: Paranormal Fantasy, Paranormal Suspense, Ghost Suspense

Baseline: this book’s starting rank was 410k. Anything more than 3-4 sales in a given day would be a noticeable bump that I’d expect there to be a reason for.

 

Mon 5/4: Awesomegang (free), Choosy Bookworm ($8), 11 sales

Tues 5/5: eBook Hunter ($15), BKnights ($10), 17 sales

Wed 5/6: Pretty Hot (free), eBookLister (free), 1 sale

Thurs 5/7: GenrePulse ($10), 9 sales

Sat 5/9: eReader News Today, 39 sales plus a tail of 10 on Sunday

Total sales: 87; no uptick in sales of book 2

 

Peak ranks:
#6,914 Paid in Kindle Store
#13 in Kindle Store > Kindle eBooks > Mystery, Thriller & Suspense > Suspense > Ghosts
#33 in Kindle Store > Kindle eBooks > Mystery, Thriller & Suspense > Suspense > Paranormal

 

It’s tough to gauge success because what I’d consider the real benefits–sales of book 2, mailing list signups, reviews–can’t really be measured. TBR piles vary too much in size for those kinds of results to come at any predictable intervals, and when they do happen they’re impossible to attribute. For all I know, I might get more sales of book 2 from the 9 people who bought book 1 through GenrePulse than the 49 who bought it through ENT.

But a few conclusions I could draw:

– True to its reputation, ENT was the highest performer by a very large margin, accounting for over half my sales for the week, and the only ad to recoup its cost during the promotion itself.

– Pretty Hot and eBookLister don’t reach my audience.

– I set a largely arbitrary goal of 100 total sales, which I wasn’t able to meet, but this was also my first time with a 4 digit sales rank (which is already gone), so that part was good.

Incidentally, despite the ENT ad linking to every retailer, I didn’t sell a single copy anywhere but Amazon, nor have I ever in the 3+ months since I’ve gone wide. Now that I’ve done roughly equal amounts of time both ways, I need to think about whether I want to stay out of Select or go back in.

4 thoughts on “My promo week results

  1. Thanks for sharing, Jen.
    Like you, I’ve found ENT to be the only ad I get a really big response from (the book I’ve advertised with them is Epic Fantasy), with 109 sales from a single ad, then around 35 total from all the other ads together (much the same number of ads elsewhere as you).
    I think next time around I will be limiting the number of ads I take, not on the money front, but because of the time it takes to fill in all those forms!

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  2. Can’t believe I missed this post, Jen! So sorry! All I can say is, for several days after my root canal, I was kind of floundering around, disorganized, and not feeling great. So I’m blaming it on that!

    I found your report very interesting, and really am glad you shared it with us. I’m looking to do a promo soon, as I haven’t run one in weeks, and I’ll be considering this information pretty closely. Congrats for making it so high on the ghosts list! I had one thrilling experience with that (#4 in Paid /Ghosts, and on the list for six weeks). I’m STILL reliving the thrill which I’ll probably never see again! Hope you’ll keep us posted as you decide what direction you’re taking next. We can all learn a lot from each other, if we just remember to share. (YOU do a fantastic job of that!)

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