With my newest release at the copy editor, I’ve been spending a few days cleaning up my backlist in preparation for the post-Christmas kindle craze. Here’s what I’m doing:
Updating keywords. Supercharge your Kindle Sales is the best book I’ve found so far on this topic.
Cleaning up blurbs. Gotta Read It! is really helping me get a handle on writing blurbs that sell books.
Checking on back matter. I’m busy adding buy links to all of the titles I mention in the back of my books and am checking to make sure my email-list call-to-action is also clear and easy to follow.
Changing out covers. All of my covers were originally homemade, so I’m spending a bit getting replacement covers for a few titles that needed it the most. For example, take a look at my new cover for Bloodling Wolf to the right.
Planning a sale. I’m running a free period for a couple of my books the week before Christmas, hoping they’ll get in the public eye and be higher in the rankings once they go back to the paid store. I’m also thinking of a countdown deal right after Christmas, although I suspect everyone else will be doing the same, so that might not be a realistic time to try to move up the rankings.
I’d be curious to hear from others. What do you typically do to put your best foot forward for the Christmas season?
The Write Stuff 
Great post, Aimee, and VERY helpful! I’ve been sitting around in an industrial-strength STUPID, trying to get my thoughts organized about everything you just mentioned. I’m going to follow your ideas closely, because on this topic, I have NONE of my own. 😦 Thank you for the book links, too. That’s always a big help to me. And last…great new cover!
Good luck with all your hard work, and please let us know what you think really paid off for you.
LikeLike
It can all seem overwhelming at times! What I remind myself is — any positive change I make now will pay off. So, even if our efforts aren’t imperfect…they do something! Let me know if you get stuck on any of these things and I can either help or write an in-depth post on the topic. 🙂
LikeLike
Your new cover looks very nice! I hope it helps draw some new readers to your books, Aimiee.
I am partaking in a 12 Days giveaway with eleven other authors, giving back to readers who make it possible for me to do what I do every single day.
LikeLike
Thanks for your comment on the cover! Your 12 Days giveaway sounds like a great idea. Anything to get books moving up the rankings at this time of year has got to be golden!
LikeLike
Thanks for sharing all this great information. I just bought Supercharge Your Kindle Sales. I typically just run ads on book sites like, The Fussy Librarian and eBookSoda. And I’ll do book sales and signings at as many local craft shows as possible.
LikeLike
I assume your ads are in conjunction with a sale? If so, I’m curious to hear your thinking on pre- versus post-Christmas promotional periods.
LikeLike