With my newest release at the copy editor, I’ve been spending a few days cleaning up my backlist in preparation for the post-Christmas kindle craze. Here’s what I’m doing:
Updating keywords. Supercharge your Kindle Sales is the best book I’ve found so far on this topic.
Cleaning up blurbs. Gotta Read It! is really helping me get a handle on writing blurbs that sell books.
Checking on back matter. I’m busy adding buy links to all of the titles I mention in the back of my books and am checking to make sure my email-list call-to-action is also clear and easy to follow.
Changing out covers. All of my covers were originally homemade, so I’m spending a bit getting replacement covers for a few titles that needed it the most. For example, take a look at my new cover for Bloodling Wolf to the right.
Planning a sale. I’m running a free period for a couple of my books the week before Christmas, hoping they’ll get in the public eye and be higher in the rankings once they go back to the paid store. I’m also thinking of a countdown deal right after Christmas, although I suspect everyone else will be doing the same, so that might not be a realistic time to try to move up the rankings.
I’d be curious to hear from others. What do you typically do to put your best foot forward for the Christmas season?