Question, Anyone…

Question-Mark-Man2

After reading about bundles and funnels for building sales, I think I really like the concept. I want to do something along those lines. Trouble is, the book I’ll be releasing next is only Book 2 in the Wake-Robin Ridge series, so I’m not sure how to go about it. I think what I want to do is offer Book 1 free in conjunction with Book 2. But that’s hardly a bundle. How would I go about doing this? Would I combine both books in one document, making clear that Book 1 is being included at no extra cost? That seems like the easiest way, but I’m not sure if it’s the best way. What am I overlooking? Anyone?

2 thoughts on “Question, Anyone…

  1. I’m currently thinking through the same questions since I’ll have book two in my werewolf series ready to go in about a month. Here’s my thinking on the topic:

    * There’s no point in bundling with just two books. I’ll wait until I have three for that. After all, a bundle usually sells once someone has tried the first book and decided the rest are worth snapping up all at once.

    * There is definitely a point in making the first book free or cheap even with just two books, since sales of that one are down and I want to get lots of new eyes on book two. I’m on the fence about free vs. 99-cents for Shiftless, and am leaning toward the latter on the grounds that having the first book free makes more sense once there are more books out to spread the lost revenue across. On the other hand, it might look odd for Shiftless to be 99 cents when the prequel short story costs the same amount, so I’ll have to ponder that….

    * That said, I’m going to wait and see if I can get a Bookbub ad before changing the price.

    I’ll be curious to see what you decide to experiment with and how it works out for you!

    Liked by 1 person

    • Yeah, a lot to think about. Of course, I’m coming from a slightly different angle, too, in my pricing structure. I haven’t done any 99 cent books, for several reasons, not the least of which is that I’m a believer in the old adage “Begin as you mean to go on.” So I started out from the first with a price that I felt comfortable with, and I haven’t regretted it, so far, even though I might have moved more books with a lower price point. I like that I can easily put it on sale, and do count-downs, etc. from my price of $4.99, and I was interested to read that Truant and Pratt say they don’t ever price a book permanently at 99 cents. Perma-free, yes, since they have lots of series they can use the free book to hook people on. But they don’t like permanent 99 cent prices. So I know there are others who feel that way. Of course, they also admit this is simply their take on it, and that what works for them might not work for everyone. I’m NOT saying everyone should feel that way. Just that it makes sense to me, especially after reading their comments.

      Because I have that higher regular price, I have options for making WRR free or 99 cents when bought in conjunction with Rabbit’s story. What I don’t understand is how to DO it. Do I reduce the price of WRR to 99 for a limited time, for everyone? Or do somehow offer it free to anyone who downloads Rabbit? And if so, how do I get it to them, unless I include it WITH Rabbit, in the same Kindle book?

      It’s the delivery of the offer I’m unsure of, since I agree with you that two books do not a bundle make. 🙂

      Like

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