Another great one from Nancy Cohen! Enjoy. (And perhaps follow Nancy’s blog while you’re there.)
Hugh Howey: The Publishing World is Changing. How Can You Keep Up?
Novelists, Inc. Conference Day 2, St. Pete Beach Oct. 2014
Hugh Howey began his presentation by showing slides on “A history of storytelling.” The order goes this way:
The first cubicle workers, i.e. monks transcribing by hand
Offset and digital in 1990
Electronic publishing 2007
He recommends reading “The Storytelling Animal.”
Bar codes revolutionized sales in that data could be tracked. This led to massive discounting. In 1995, Amazon went live. In 2014, indie bookstores see a 20% growth in openings since 2007.
Book selling is like the game: scissors, paper, rock. You have the big-box chains, online retailers, and indie bookstores. Amazon beats the chains. Indies beat Amazon on their location, curation, and community. Publisher profits have risen, but digital is subsidizing print. Business costs and author royalties for digital are…
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