I know, I know — that subject line is totally unfair. Except that I did learn everything in this post from reading the thoughts of erotica writers on kboards..then I decided to try out their techniques in my far-from-erotic works.
The hot topic among erotica authors at the moment is keywords. Remember typing in those seven words or phrases on Amazon when you were publishing your ebook? I’ve added a screenshot at the top of this post to jog your memory.
If you’re like me, you probably went for the obvious and perhaps also added in keywords that Amazon uses to put your book into categories you can’t choose out of the dropdown menu. This latter technique is especially useful for new authors like me, who can only dream of selling enough books to make it into Amazon’s Paranormal Fantasy category…but who can find some new readers in New Adult Fantasy in the meantime.
But, beyond getting me into book categories, I have a feeling the rest of my keywords were a total waste of my time. Why? When you search on Amazon for “werewolf,” 32,920 results pop up. Who’s going to page through those endless covers and stumble upon my book? Nobody!
Which brings me back to those wily erotica authors. I’m not going to mention some of the keywords they suggest because I think I need to wash my brain out after reading them and don’t want to share the joy. But here’s the G-rated version. Rather than using the keyword “werewolf” for my book, why don’t I try out something like “werewolf kindle unlimited”? That phrase only turns up 504 results, or 20 pages of books. Someone who has enrolled in kindle unlimited and is looking for a werewolf novel to read just might pick up Shiftless if I was listed under that keyword phrase, so I decided to give it a whirl.
Adding “kindle unlimited” to one of your keywords is a no-brainer if you’re enrolled in KDP Select, but should you go all-out and add the term to all of your phrases? Probably not. Amazon will mix and match words from different keyword phrases when indexing your book, so you’d probably be better off choosing other terms entirely so you get more bang for your keyword buck. After all, you do only get to choose seven phrases for your book, so it’s best to make each one count!
Now, let’s talk numbers. What’s the sweet spot in terms of keyword search results — are you looking for a phrase that turns up as few results as possible or as many as possible? The answer is: neither. As I mentioned above, if your keyword phrase is too vague, you’ll get lost in the shuffle. But, at the other extreme, a keyword so specific that only five other books turn up is totally useless if no one searches for “basket weaving with werewolves.” This is where keyword choice becomes an art, but as a rule of thumb, I generally aim for phrases with 50 to 500 results, hoping specifically to find those that clock in around 100 to 300 books.
One erotica author swears that you can make $100 in your first week with an unpublicized 5,000-word erotica short if you get the keywords right, and while I suspect less-sensational fiction won’t get you that far, it can’t hurt to play with those keywords and see how far they’ll help your book rise in the rankings. I’ve just updated Shiftless‘s keywords and will keep you posted about the results, and I’d also love to hear from other authors who have gotten more scientific with Amazon’s keyword options. Have you found keyword phrases that helped your undiscovered book see the light of day?