Sound off on Select!

Well, I’ve done it. I’ve delisted my books on D2D and as soon as that’s done going through at all the retailers, I’m going back into KDP Select. Three months is a short term commitment so you wouldn’t think this would be an especially angsty decision, but I think you need to be really careful about bouncing in and out of the other retailers too much. I doubt I’ll go wide again with these books until the series is finished in the spring of 2016.

So what’s your process for deciding whether or not to go Select? What factors do you consider?

My promo week results

As promised, here are the results of some promos I ran last week, in case people are considering some of these sites. It’s really important to note, though, that results are highly genre-specific, so sites that didn’t work for me might work great for someone else. This was my first promo week, so for me part of the investment was finding out which ones work for my particular audience.

I’m cross-posting this to the kboards, so my apologies to anyone who sees it twice!

 

Title & Price: Ghost in the Canteen, 99¢

Amazon Categories: Paranormal Fantasy, Paranormal Suspense, Ghost Suspense

Baseline: this book’s starting rank was 410k. Anything more than 3-4 sales in a given day would be a noticeable bump that I’d expect there to be a reason for.

 

Mon 5/4: Awesomegang (free), Choosy Bookworm ($8), 11 sales

Tues 5/5: eBook Hunter ($15), BKnights ($10), 17 sales

Wed 5/6: Pretty Hot (free), eBookLister (free), 1 sale

Thurs 5/7: GenrePulse ($10), 9 sales

Sat 5/9: eReader News Today, 39 sales plus a tail of 10 on Sunday

Total sales: 87; no uptick in sales of book 2

 

Peak ranks:
#6,914 Paid in Kindle Store
#13 in Kindle Store > Kindle eBooks > Mystery, Thriller & Suspense > Suspense > Ghosts
#33 in Kindle Store > Kindle eBooks > Mystery, Thriller & Suspense > Suspense > Paranormal

 

It’s tough to gauge success because what I’d consider the real benefits–sales of book 2, mailing list signups, reviews–can’t really be measured. TBR piles vary too much in size for those kinds of results to come at any predictable intervals, and when they do happen they’re impossible to attribute. For all I know, I might get more sales of book 2 from the 9 people who bought book 1 through GenrePulse than the 49 who bought it through ENT.

But a few conclusions I could draw:

– True to its reputation, ENT was the highest performer by a very large margin, accounting for over half my sales for the week, and the only ad to recoup its cost during the promotion itself.

– Pretty Hot and eBookLister don’t reach my audience.

– I set a largely arbitrary goal of 100 total sales, which I wasn’t able to meet, but this was also my first time with a 4 digit sales rank (which is already gone), so that part was good.

Incidentally, despite the ENT ad linking to every retailer, I didn’t sell a single copy anywhere but Amazon, nor have I ever in the 3+ months since I’ve gone wide. Now that I’ve done roughly equal amounts of time both ways, I need to think about whether I want to stay out of Select or go back in.

ME ME ME, also some marketing stuff

Peak ebook 140x210Let’s start with the shameless self promotion, shall we? It goes so well with my morning tea. Peak of the Devil, the second book in the Lydia Trinket series, is not only available for Kindle, but it’s on sale! All the ghosts, witches, demons, and supernaturally powerful dogs you can handle for just 99¢, but only through Thursday, so don’t wait! This book is moodier and less bloody than the first, more of an old-fashioned haunted suspense kind of tale.

Now, on to a couple of promotion things that we might actually want to discuss. Would love to hear everyone’s thoughts and experiences and favorite promotional strategies.

First of all, did you know that if you sign up for a Bit.ly account (as opposed to just quickly shortening your URL’s on their home page), you can edit the links to customize them? Some of you probably did, but I didn’t. So for example, now I can tweet with the link , and not only have a short link, but a memorable one that has my book title in it too. Very useful for character economy. Here’s a post from Juliet Rich that explains how to do it.

For me (because I’m new at this), deciding how to market book two in a series has been a bit tricky. It seems like a waste of time and sometimes money to use an advertising site to reach an audience made up almost entirely of people who haven’t read book one. So I decided on a two pronged approach: promote book two mostly to my existing readers, friends, and colleagues, and promote the crap out of book one at the same time.

The 99¢ sale I have going on until Thursday isn’t so much designed to attract new readers (although of course I’d love some new readers, too), but to try to reach anyone out there who may have been considering buying the book anyway. First to give them a deal, because my readers rule. But also to give them some incentive to buy it in this first week of release, to get those Amazon algorithm juices flowing. The only promotion I’m doing this week is through the usual channels: my newsletter, blog, and Twitter.

Next week, I’m doing a ton of promotion for book one, to give that a boost as well as funnel some readers into two. One of my categories is pretty small, so getting both books in the top 100 is a reasonable goal. That’s what I’m shooting for, just working on the theory that having two books there makes me twice as visible as having one. Peak of the Devil will be up to full price by then, but Ghost in the Canteen is always 99¢, making it ideal for promotional sites. Here’s the lineup:

  • Monday: Awesomegang (free), Choosy Bookworm ($8)
  • Tuesday: eBookHunter ($15), BKnights ($10)
  • Wednesday: Pretty Hot (free)
  • Thursday: Genre Pulse ($10)
  • Saturday: eReader News Today (ENT) ($15)

Total spent, $58.50. That’s a pretty big whack to my indie budget, personally. And I don’t expect to make it back, or probably even close to it, especially not on 99¢ sales. I consider it more of an investment in visibility and building readership. Plus these were all sites I wanted to evaluate at some point, and it’s tax deductible.

I’ll keep you guys posted on which sites were effective and which were duds. It’s highly genre dependent, but that information still may be of some use to folks here.

On a tangential note, fretting over one’s sales rank on a day-to-day basis during a release week is pointless and will only serve to stress a girl out. I get sales during the daytime, but my sales rank ignores them and continues to drop throughout the day. Then all the sudden at 8PM my rank will shoot up, and I’ll be in the top 100 for my category… overnight, when nobody is browsing. By the time I wake up in the morning I’m back down to 100k again.

Luckily for me, I’m guaranteed a spot on the HNR lists for two of my categories, because they don’t even go to 100!

Buck Books Part 2: The Results

Buck BooksIMPORTANT DISCLOSURE: Authors promoted by Buck Books agree to spread the word about them in return. As an affiliate, I’ll earn a few cents if you click the ad to the left and go on to sign up for their emails. Some of the folks here know me well enough to know I would never spread misinformation to fellow indies over a few pennies. Whole dollars? Maybe. Make it a hundred and we can talk. But in the meanwhile, what follows is an honest account of my experience with Buck Books. I think it’s worth sharing because, as discussed in my Part 1 post on my own blog, they’ve been the object of some controversy around the KBoards and elsewhere.

My marketing plan for book 2 in the Lydia Trinket series focuses heavily on promotion of book 1, the 99 cent “funnel” book. I had an opportunity to kick that off yesterday with a Buck Books promotion. It was the only promotion running and the first since December. To get to the meat of things right away, my results were:

  • 28 sales on Amazon
  • Peak Amazon rank (I think) #13,006; didn’t hit the top 100 lists in my categories

So, nowhere near the 50, 60, 100+ sales some people are reporting with them. But Ghost in the Canteen is a bit of an oddball book, and I don’t tend to get the kind of results from promotions that one with more mainstream appeal would have. That’s still the most ebook sales I’ve ever had in one day. Plus it’s been six months since the book was released, and I haven’t released anything since, so sales had dried up. The Kindle edition was ranked at about 900k before the promotion started.

All in all, that’s a big bump for me. And the promotion was completely free. I’m very pleased with the results.

On to the controversy: yes, they do require you to promote them in return. However, how you do that is entirely up to you. The only contact I had with anyone at Buck Books was one brief and friendly email exchange confirming the date of my promotion. At no time was I approached with any specific requests or suggestions. I did two blog posts (including this one), I have the banner ad in the sidebar at my blog, and I sent out ONE Tweet (I cannot stand Twitter spam) yesterday. None of these things were uncomfortable for me or unusual during a promotion.

I also hear it’s pretty hard to get a Buck Books ad, so a little bit about that: my genre is dark/paranormal fantasy. I imagine more popular/saturated genres would be more competitive. I did get a response from them pretty quickly after I applied (I believe it was within 24 hours). This book is always 99 cents so I wasn’t bound by a Kindle Countdown or anything like that, and I suspect my flexibility on dates was a helpful factor.

So there you have it. I have a bunch of promotions for Ghost in the Canteen running the week of May 4, which is the week after Peak of the Devil is released. (I’m hoping for some also-bought/sales rank cross mojination.) I’m using a mix of paid and free sites. I’ll post all my results here when it’s over.

Excerpt Week! Ghost in the Canteen

ebooksmallI’m putting some of this after a jump so as to share the front page with all the other lovely excerpts we’ll be seeing here during excerpt week, which I’m sure we can all agree was a genius idea on Marcia’s part. Naturally, I’m tacking on a little shameless self promotion. I hope you’ll all do the same, to make it easy for me to find your books.

I’m looking forward to finding some new stuff for my Kindle this week, so get posting!

Ghost in the Canteen is a modern paranormal fantasy with elements of horror, comedy, severed stuff, and supernaturally powerful dogs. As the first in the Lydia Trinket series, it’s permanently priced at 99¢ at major online retailers. Book two in the series, Peak of the Devil, is coming next month. (For anyone who’s already read Ghost, an excerpt of Peak is available at my website, but you should be warned: that one contains adult language!)

You can find Ghost at:
Amazon | iBooks | Barnes & Noble | Kobo | Scribd | Inktera


ONE

It was the Newfie that started it. It attacked me, which is not normal for a Newfoundland, much less a statue. I was sitting in the dining room of the Dodd house, giving its resident ghost a lecture. The faint scents of tobacco and vanilla were the only signs of him in a room made dim by heavy (and awful) mauve-striped curtains.
“Look Thomas, I get how hard it must have been.” I gestured down the long table. “All the Thanksgiving turkeys served here over the years, all the birthday candles blown out. Your brother at the head of your table. Spending your money. Married to your girl.”
Something growled behind me.
A life-sized wooden Newfie sat between the sideboard and a bookshelf that held china figures and teacups, but no books. The poor dog had seen better days. His paint was chipped, his body scratched. One of his ears ended abruptly in a splintered edge.
We were of a height when I knelt in front of him. “Are you Thomas’s dog?” In the interest of common ground, I hoped so. Establishing rapport and all that. “I had a Newfoundland too,” I announced for old Tom’s benefit. “White and black, just like yours. His name was Little John.”
The vanilla-and-tobacco smell grew stronger. I scratched the Newf’s worn wooden ruff. “You’re a good boy to try to protect him. But I’m here for his own good.” I felt the rumble of his second growl beneath my fingers, and took my hand away.
“I told you, Thomas, I get it. I’d be pissed off too, believe me. But a century is long enough to wallow in it. It’s not healthy for you.”
No growl this time. The silence grew thick, the air cold.
“What do you say, huh? Maybe you’re ready to go of your own free will? Save us all some trouble?” They almost never accepted this offer, but I considered it polite to ask. Apparently my good manners did nothing to impress Thomas Dodd.
The dog came at me in a flurry of snarls and barks. I jumped away a split second too late, and his teeth grazed my hand. He was still made of wood, his coat faded paint instead of fur, but his breath was hot and real.
My back slammed into the bookshelf, nearly tipping it over. I raised my arms to protect myself from its falling contents while I thrust a knee into the advancing Newf’s chest. (Although the force of my strike was tempered by the part of me, the crazy part, that didn’t want to hurt a dog.) He snapped at my leg as a china shepherdess broke across his back.
Something heavy smacked my shoulder, then bounced away. I heard it shatter against the table. The dog got hold of my forearm, drawing blood. Whatever had hit me had thrown me off balance, and my feet got tangled with the legs of a chair as I tried to pull away from those teeth that didn’t feel like wood at all.
My head hit the back of the chair, and then my cheek and nose were smashed into the musty-smelling carpet. Well great, this is it then. As usual, my inner critic sounded disappointed, but not surprised. You go down when a dog’s attacking you and you’re as good as dead.

Continue reading

I’m leaving KDP Select, and here’s why

My term in KDP Select expires tomorrow, and I’m declining to renew it in favor of going wide. This is not a hot-button topic for me the way it is for many who’ve had to adapt their strategies because of Kindle Unlimited. I released my first (currently only) book after the program launched. I have no idea how different my sales chart might look if Kindle Unlimited were not a thing.

But my hunch is: not much. I’ve had precisely four borrows since my release. Now, I’m not taking the world by storm; my sales rank tends to fluctuate between 100k and 700k in a given week. (Funny how one sale can shoot you up 500,000.) But I can still say that four represents a pretty small percentage of my total readers to date.

And at least two of those were from people I know, versus people who found the book via browsing. Which means KDP Select, whose main benefit is supposed to be increased visibility, has increased mine by: 2. And I think that’s mainly because my book is actually really without hyperbole not visible to most KU borrowers. Not because it’s a magic stealth spy ninja book, although that would be cool. I think KU appeals most to a specific audience of very high volume readers in particular genres–mostly, I suspect, romance.

ebooksmallThose are not my readers. Their eyes are going to go whooshing past the thumbnail to your right without ever really seeing it. I don’t get the benefits, and there are many, of writing for that audience, but I also don’t face the same challenges. (As a side note, I think this is important to remember if you frequent forums where a lot of the indies write romance, and you don’t. What works for their genre does not necessarily work for others.) For a lot of indies, KU is a lose-lose situation. If they’re in it, they make considerably less for a borrow than a sale. If they aren’t, a not-insignificant percentage of readers will simply borrow something else and pass them by entirely.

In my case, it’s more of a whatever-whatever situation. I don’t think KU, or KDP Select, makes a big difference either way. (I also did a Kindle Countdown deal at 99 cents that did okay, but I can’t say whether I’d have had an equal number of sales at the same price point with the same promotions, without the Countdown label.) But the only way to find out for sure is to go wide and see if I can sell more than, you know, four, through other retailers over the same period of time.

And that’s really my takeaway: there’s no reason not to try stuff. KDP Select runs in three month terms. If you’re going to succeed in a small business, you have to play the long game. Three months is not the long game.

So I’ll see how it goes. I’m also knocking the price down to 99 cents at the same time, so as to have a nice low entry point into the series. (The next book comes out in about 3 months.) If those changes end up not working for me, I’ll reverse them. In, like, less than five minutes. One of the advantages I have over the traditionally published is agility. But it’s only an advantage if you use it.

Don’t Pity Me, or, Why You Need a Paperback

As some of you know, because I whined about it really loud, I had a technical glitch put a few bumps in my launch last week. (The Kindle store lost my book on day 3, right as the algorithms started kicking in. They didn’t fully resolve it until day 7. We don’t need to relive it.) I was cranky and I was whiny and I was annoying. Seriously.

In the meanwhile, I don’t pay much attention to paperback sales. For one thing, that’s still tradpub’s territory; indies mostly rise or fall on ebook sales. For another, the picture of my cover that CreateSpace gave Amazon is blurry and awful and in my opinion kind of screams SELF PUBLISHED. I asked them if they could do better, and they said no. Hey, I appreciate their honesty. And finally, I have a few friends who still read paper books (can you imagine?) so I knew I’d get a bump there at launch that wouldn’t last.

So long story slightly less long, I didn’t check my paperback sales all day today, despite the obsessive way I check the Kindle sales graph. Do you remember the Seinfeld where George’s father was selling something out of his garage and the one guy would ring the bell every time he got a sale? My husband keeps threatening to get me a bell, is how often I check the KDP graph. But I check in with CreateSpace maybe every other day, at most. I didn’t really notice that the paperback–which was not affected by the glitch–did a small but steady business throughout my launch. Today I sold a couple more. And as of 8:28 EST it’s got a 15k sales rank, it’s the #59 best seller in dark fantasy, and the #17 hot new release in dark fantasy. Not incredible numbers, no, but not bad for a first book from a total unknown, either.

This isn’t a major victory: it’s not a very big category, and it won’t last. Books in the print store yo-yo in the rankings with alarming speed. By the time you read this I’ll probably have a sales rank of 225,000 again and you’ll think I made the whole thing up. And none of it shows at all from the ebook side.

But for the short time it does last, that’s maybe a few more eyeballs on my book, which could potentially bring more attention to the ebook as well. Which brings me to the portion of this post that is not about me. I know right?

I considered not doing a paperback version at all, at least not at the same time I released the ebook. From what I see around forums and blogs and such, that’s a pretty popular sentiment. Launches are busy, CreateSpace is a headache in many ways, and most people’s paperback sales are what, 5% of their total sales? It doesn’t always seem worth it.

But you should still do one. Because you never know. This seems unlikely to have a big effect on the overall success of my book, but who wouldn’t take any boost they can get, right?

(Also I feel guilty because I’ve been crying on Marcia’s shoulder so much, when all the while there was a bright side that I was completely ignoring.)

Things I Learned About Keywords

I wanted to post an update related to Aimee’s post last week about using categories and keywords on Amazon. These are a few things I learned over the weekend:

1. The categories I picked do not match the categories that actually show up on the bottom of the book page. I chose FICTION>GHOSTS and FICTION>FANTASY>DARK FANTASY. At the bottom of the book’s page it says:

HORROR is one of my keywords, but not one of my categories. I don’t think this is related to the keyword though so much as how screwy their categories are: the ones you can pick don’t match the ones you can browse, and neither seem to match the ones they use on the book pages themselves.

However, if you browse to FICTION>FANTASY>DARK FANTASY, it will show up there.

2. You can use keywords to get into the smaller, more specific categories. I used HUMOR as a keyword. If you browse to FICTION>FANTASY>DARK FANTASY>HUMOR, it will show up there.

3. But not the bigger ones. Using PARANORMAL and WOMEN’S FICTION as keywords did not put me in those categories. That meant WOMEN’S FICTION wasn’t doing me much good, so I took it out and added DEMON instead. I kept PARANORMAL though because I think there’s still some benefit to having that as a search term. People might type “paranormal ghost story” into the search box, but I don’t think many will type “women’s fiction ghost story.”

ebooksmAnd yes, Ghost in the Canteen is in the store! But not officially “launched” yet. Amazon and CreateSpace both did everything so much faster than they said they would that I was a bit taken by surprise to have it available so quickly. After 24 hours I sent Amazon an email to link the two formats (didn’t happen automatically in that timeframe), and they did that within a few hours as well.

I hate the idea of starting my release announcements on a weekend rather than the nice tidy Thursday I planned, but I’m going to anyway because I think it’s the lesser of two evils. The way I figure it, you only get 30 days in which you qualify as a New Release, and you want to make them all count!

Per David Gaughran’s advice in Let’s Get Visible, I’m spreading the love a bit on launch communications. Newsletters/my mailing lists today, then blog/Twitter/Facebook tomorrow, then my other blog the next day.

Of course, you guys should, like, totally check it out now. 😉