Ciao, SEers. As promised, I’m continuing my exploration of the author media kit. (If you missed that post or want a refresher before continuing, click here.)

Today, we’re going to talk about the news release. (Press Release is an outdated term referring to the press that prints newspapers. That technology has modernized and we submit our release to more than just newspapers these days, so the name has been changed to News Release to reflect those changes.)

Authors can certainly submit their own news releases to the media, but I’ve found some elitist organizations still don’t accept indie authors as credible and talented artists, and therefore disregard announcements from them. Because of this bias, if at all possible, have your publisher or a professional organization submit the release on your behalf. However, if you have a kick-butt release and media kit, or if you find progressive organizations…