When making commercials for the Super Bowl, you have less than 30 seconds to tell a story that needs to be compelling to millions. In my interview with director Kevin Willson I learn the challenges of crafting a 30 second story for the big game.
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Thanks so much for sharing this with us, Jason. Very interesting and informative, and fun, too. I’m working on trying to learn how to do this 30-second thing as relates a summary of my books, when asked. It is NOT easy! Passing this along!
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Thanks Marcia! I’m glad it was helpful. 30 second summaries are indeed difficult. When we authors are at book signings, people ask us, “What is your book about?” 30 seconds is about all we have to answer them. So it’s good to be prepared and have practice in summarizing.
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