Ciao, SEers. As promised, I’m continuing my exploration of the author media kit. (If you missed that post or want a refresher before continuing, click here.)

Today, we’re going to talk about the news release. (Press Release is an outdated term referring to the press that prints newspapers. That technology has modernized and we submit our release to more than just newspapers these days, so the name has been changed to News Release to reflect those changes.)

Authors can certainly submit their own news releases to the media, but I’ve found some elitist organizations still don’t accept indie authors as credible and talented artists, and therefore disregard announcements from them. Because of this bias, if at all possible, have your publisher or a professional organization submit the release on your behalf. However, if you have a kick-butt release and media kit, or if you find progressive organizations…

Hey, SEers! Mae here today. Got your pen handy? It’s time to sign some books!  🙂

When it comes to book signings, whether you’re a newbie or a seasoned pro, it never hurts to reevaluate your strategy. I realize not everyone has print copies of their books, but that day might linger just around the corner. Then or now, I hope you find these tips helpful.

Let me start by saying I’m far from an expert. I only have two signings under my belt, with a few on the horizon. That said, I’ve learned from the meager few I’ve done. How, you ask?

Know your venue
If you’re going somewhere you’ve never been before, scope it out beforehand so you know the layout. At the very least, research it online and Google Earth the location. If I’m going somewhere new, I always do a practice run first so I know exactly…

I posted this tip a while ago and got some positive feedback. If you set up buying links for your books, many of you are probably posting Amazon links for each country that you think your book will likely realize some sales.

There is no need to do this.

I was getting frustrated when I ran a free book promotion weekend and experimented with placing a Facebook ad that reached out to multiple countries. My dilemma with doing this is that I didn’t have a way to post all of the links for the various Amazon sites in other countries on my ad without it looking clumsy.

I searched for a way to create a universal link for my book. A universal link, when clicked by a potential reader, is designed to take them to my book on the appropriate Amazon page for their country.

All they needed to do was…

This is a guest post by Lisa Wheatley. Lisa Wheatly works for Top Aussie Writers in her spare time, where she creates unbiased essay service reviews. Lisa believes analytical thinking and an enquiring mind are her strongest points and does her best to put them to good use. She is a consultant to young entrepreneurs and feels that her understanding of the human mind allows her to accurately assess the abilities of young businessmen.

10 Low-Cost Ways to Market Your Book

For most writers, writing and publishing a successful book is a difficult task. That’s not because of hundreds of hours of hard work are the only way of coming up with enough quality for the readers. Nope. It’s something else.

You see, good writers can or can’t be good marketers. It’s the same with everyone else – we excel at something, and we suck at something else. In most cases, freshly…

Hello, SEers! Harmony here 🙂

Recently, I had to update my webpage to reflect a book release due out soon. I realised that I had forgotten completely how to make the book previews that I’d done for my other books, lols. So, good old Google came to the rescue. Then I thought that it might be useful for folks if I outlined the process of Embedding Amazon Book Previews into your website here. If you know all this already, then of course feel free to ignore me! The other benefit of sharing this is that, in writing it all out, it might actually embed in this brain of mine! (Miracles have been known to happen.)

Happily, unlike donating digital gifts (including ebooks), this feature works on both Amazon UK as well as Amazon US. Yay! (Sorry, but being in the UK, that’s one of my gripes, ha ha.)

Anyhooooo …