Call to Arms: Year-long survey reveals which book advertiser offers best value for money

A very interesting survey, but do read the entire article to understand fully. Please feel free to share any experiences you’ve had with these types of advertisers, too.

Nicholas C. Rossis

Last year, I shared with you the result of my Call to Arms, on my very popular post, Book Marketing Results 2015. I now have collected enough data to follow up with this year’s results. Like last time, I knew most of the media mentioned, although there a few surprises as well. Indeed; I hadn’t heard of 3 of the top 10 advertisers!

Methodology

Book Marketing Results | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's booksFor anyone wishing to take a look at the raw data, you can download this Excel spreadsheet. I have only processed data from discounted books, as that formed the vast majority of responses.

To compare the various ad media, I came up with a number that represents the ratio between number of sales and cost of advertising. In other words, if you spent $1 and had one sale, then this number would be one. If you spent $1 and had two sales, the number would…

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