Sally’s Cafe and Bookstore – Book Marketing – Attracting your readers, Covers, Book Titles, Tag Lines and Key Words by Sally Cronin

/ Marcia Meara

A very helpfpul post by Sally Cronin on book marketing, covers, titles, and more. Check it out, and take notes. (I bookmarked this one for future reference.) And as always, pass it along! Thanks, and thanks to Sally for such a useful post! 🙂

Smorgasbord Blog Magazine

Attracting your readers, Covers, Book Titles, Tag Lines and Key Words

Authors are small businesses with a product that needs marketing to obtain sales. Once you start thinking of yourself as a business it tends to focus your mind differently.

One of the jobs that gave me some perspective on marketing and promotion, was the several years I spent as advertising sales manager for a free paper in London and then a holiday publication company.

One of the key elements of marketing and selling is to attract the right customer for your product and in book marketing this is your readers.

Part of my job was writing copy for clients who could not afford to spend a fortune with an agency. This was quite an interesting challenge because most companies, whatever their product wanted to put their name in large letters front and centre. So for example:

Great name, but…

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12 thoughts on “Sally’s Cafe and Bookstore – Book Marketing – Attracting your readers, Covers, Book Titles, Tag Lines and Key Words by Sally Cronin”

    • I find it helpful myself to know if a post is on a topic I’m really eager to read about, especially when time is tight, so I figure it won’t hurt to give a hint as to what you’ve shared. Hope I’m right! 😀 And you’re welcome. This one really made me think. I don’t want to go back and rename any of my earlier books, but I DO want to do a better job in the future. I like my titles, but they definitely don’t work as well for me as they could. The whole post was excellent! 🙂

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    • It’s good to be back, Diana. Having said that, I have to report that Tropical Storm Humberto is forming in the Atlantic and appears to be aiming at Florida. 😯 😦 But it’s a long way out, and anything could happen, from becoming a hurricane, to heading a different direction. So I’m trying not to get too worried. Yet. 😀

      Glad you liked Sally’s post! 🙂

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        • With the exception of the severity of Dorian in the Bahamas, so far this year has been like every other hurricane season I can remember here in Florida. This is what happens here, in both the Atlantic and the Gulf of Mexico. The worst hurricane in American history hit Galveston Island, Texas clear back in 1900, killing 12,000 people!

          I can’t say what’s ahead, but so far this year, we’re about normal. (For us, normal during hurricane season can be anything from a bit of extra rain to very bad, indeed.) I’m hopeful the tropical storms forming in the Atlantic will never make it this far. Most don’t. Fingers crossed! 🙂

          By the way, the year we bought this house (2004) FOUR major hurricanes struck Florida, 3 going directly over our house! 😦 That was a year I’ll never forget! Hurricane Charley reshaped our landscape for us, and 2 years ago, Hurricane Irma did it again. Gleep.

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            • The plight of the Bahamas makes me want to cry. I’ve never been as scared of an individual hurricane as I was of Dorian, since so many models had it leaving there and hitting us pretty much dead on. But yes, we are very familiar with how to get ready, and advance warning is critical. So is doing what they TELL you to do, especially if they order an evacuation from your area.

              Another good idea is not to build on a barrier island to start with, if you ask me. I’m a Florida native, and as I say, I’ve been through more of these things than I can count, but honestly, if I had my way, we’d be living in the North Carolina mountains.(Hurricanes hardly ever hit there! 🙂 ) It’s just that Mark only has a few more years before retirement, and he doesn’t want to make a move now. I hope we’re still healthy enough to do so when the timing is better, because there are no words to describe how much I love those mountains. It wasn’t a coincidence that I set my first novel there. 😀

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