Ciao, amici! If you’re like most writers, the actual writing process is fun(ish) for you. The launch, on the other hand, is probably a soul-sucking, frenetic nightmare. There’s nothing worse than feeling like the people in the graphic, standing on your soapbox announcing to everyone in earshot that you have a new book for sale.

Yeah, that’s a horrible feeling, especially when no one cares.

I’ve been releasing a lot of titles lately, one under the Staci Troilo brand and a few as Keira Beck. So when I tell you I’ve been in launch-mode for months, that’s no lie. While it’s foremost on my mind, I figured I’d share my checklist for before, during, and after the nerve-wracking publication process. Much of what I’m going to share won’t cost you anything but time. But remember, time and money (when you’re talking promo) tend to have an inverse relationship. The more…